The Ultimate Pricing Guide for Profitable Photographers will give you an understanding of how to figure out WHAT to charge and most importantly – why!
You’ll also learn about pricing psychology and how to develop a price list that will effortlessly guide your clients to exactly what *you* want them to buy without you having to say much of anything. Having your pricing established from the start will help you grow a thriving business *and* be able to afford whatever else it is you’d like to buy!
This resource leads you through:
✨ The answer to the age old question of “WTF DO I CHARGE?!”, along with easy-to-follow salary formulas to make sure you’re bringing home that bread, first and foremost 🙌
✨ What products are built for profitability and multiple vendor options
✨ Best practices for creating and designing your price list, as well as sales psychology tips that help you steer your client to your goal product(s)
✨ How and when to present your price list to your clients
✨ The steps I took that got my money mindset and confidence level to that of a 7-figure, boss b* CEO
✨ 8 copy-and-paste collection and a la carte lists to help you hit a $1500, $2500, $3500 and $4500+ sale average
Presets developed to help photographers achieve an effortless and timeless editing style that is true-to-life and nostalgic. To sum this pack up in 5 words, Abbey Jo Presets can be described as classic, nostalgic, filmy, true to life, and versatile.
In using this collaboration pack, Abbey’s hope is that you will experience a transformation in your editing process that lightens your workload while simultaneously enhancing your creative flow. This pack was created to empower photographers to refine their style, make their editing journey a smoother and more enjoyable experience, while truly reflecting their artistic vision.
This pack is for the photographer who is looking for simple but stylized presets that they can use for anything they choose to capture throughout their photography career.
Abbey Jo Presets consist of 7 color presets, 2 BW presets, and 2 Custom Develop Profiles.
Before and after images below demonstrate how each preset manipulates an image with identical white balance and exposure.
Please see * below for compatibility. Scroll below to view the Editing Preview video to get a better idea of what’s included in the pack.
This pack is designed to make editing as easy as possible. It is the most extensive pack yet! There is a preset & toolkit for every scenario you may encounter at a wedding! Making these as close to a one click preset pack as possible!
The Amber Presets (includes Amber Presets 2.0) include 10 color presets, 11 “tweak” presets, 5 black & white presets, 9 adjustment brush presets as well as over 2 hours of video training. All Presets are compatible for Adobe Lightroom Classic and Adobe Camera Raw (Photoshop). Presets are also compatible with cloud-based Lightroom Lightroom Mobile (except for the Adjustment Brush Presets & Tweak Presets are not mobile compatible). These presets take major influences from nostalgic film photos and cinema. It was build to honor the timeless colors of the image, to enhance the beauty of skin tones, and look incredible both cooled down or warmed up, and light or dark.
Immerse yourself in the world of modern cinematic tonality with Nexus. Inspired by the masters of contemporary filmmaking, Nexus delivers stylized presets aimed at giving you a “filmic still” look and aesthetic. This set features 2 distinct color presets along with 2 variations of each. Also included are 2 creative profiles and 4 color-grading masks which emulate specific times of day. Simply apply your preset as a base, then apply a color grade for a further customized look.
BeQuest Presets transport you to a warm, romantic dreamworld where glimpses of lovers dance by candlelight and live happily ever after in the space between sunset and dusk. Your images take on the baroque look of legacies past, with an amorous glow, mood, and remarkable Aurae effect reminiscent of the incandescent light of eclipse totality.
For the Mavic 3 family of drone users (Mavic 3 Classic, Mavic 3 Pro and Mavic 3 Pro Cine) who want more creative choices for their post workflow or who are unsatisfied with the standard DJI Technical LUTs on offer, I have developed a LUT that accurately emulates the ARRI Alexa 709 colour science for DJI D-Log and D-Log M.
Along with the emulation LUT, there are 4 creative variation LUTs that come with it packaged as an ARRI LUT 5 Pack.
For the nostalgic among you, I have also developed 6 Film Emulation LUTs that each emulate film stocks from the past.
These LUTs are super easy to use and will help your LOG footage reach the most pleasing starting point for grading.
The ‘Alexa Look’
A lot of Mavic 3 (Pro/Cine) users have emailed me describing their dissatisfaction with the colours coming out of it’s camera. Having recently purchased a Mavic 3 myself I decided to develop a LUT to emulate my Alexa Mini using the tried and true process I developed with Sony, Canon and Blackmagic cameras. While no camera is perfect, personally I find the Alexa’s colour science to be the gold standard in terms natural, accurate and beautiful colours right out of the box as a starting point to grade from.
Over the course of a few days, I shot exposure matched test footage with my Alexa Mini and a Mavic 3 (Pro/Cine) side by side. I shot in sunlight, shadow, overcast, indoor daylight, indoor mixed lighting, controlled studio lighting and all with my trusty Xrite Colour Checker Classic Card and my Xrite Digital Color Checker SG Card.
In total I shot approximately 80 scenes this way. With each set up I recorded 3 exposures – under 2 stops over 2 stops and correct exposure. With the extensive data gathered, I was able to build an emulation that is extremely accurate; factoring in not just the overall colour response but also the more subtle aspects of the Alexa colour science that it borrowed from photochemical film such as it’s non linear hue responses for rich, complex colours, subtractive colour modeling in relation to luminance vs saturation dynamics and the Alexa’s overall saturation profile for beautiful highlight rolloff and shadow falloff to name a few.
I’m really happy with the emulation and hope you enjoy it too!
These LUTs are designed to deliver:
1) An organic, smooth and gentle highlight roll-off that mimics Alexa in it’s highlight rendering to give an overall organic and naturalistic feel to the footage.
2) Natural skin tones designed to render contrast levels on skin like an ARRI Alexa.
3) Naturalistic, organic and classic colours.
4) Rich but not crushed shadows so that these LUTs can be used in low light scenes as well as broad daylight.
5) Commensurate exposure levels with the input footage that don’t shrink the dynamic range of the camera (by blowing out the highlights and crushing the shadows) or radically change the exposure value or luminance of the originating image.
The 5 LUTs Described Below:
LUT 1) Neutral – A neutral ARRI look – no colour cast or ‘look’ – just the classic ALEXA Rec709 look.
LUT 2) Tungsten – A slightly warmer golden cast designed to be utilised for subjects bathed in tungsten light.
LUT 3) Ice Blue – Blue, colder cast with punchy, deep blues (looks amazing on subjects with blue eyes).
LUT 4) Jamaica – Green and gold cast – distinctive, rich, filmic greens and beautiful golden skintones.
LUT 5) Utopia – the most filmic look of the LUTs, with blood red reds and filmic blues and greens. It’s my personal take on what Utopia would look like.
The ‘Film Look’
The ‘Film Look’ LUT Pack contains 6 LUTs inspired by real film stocks designed to give your D-Log and D-Log M footage the Film Look. The emulations are based on my own research and subjective impressions of the film stocks listed.
The 6 LUTs Described Below:
LUT 1) ‘Vision’ – Modelled on Kodak Vision 5274
Shot on: The Matrix, Lord of the Rings Trilogy, Gladiator
The most colour accurate stock with accurate blues, slightly cool greens, accurate skin tones which slightly skew pink/gold
Strong contrast and filmic subtractive colour model in saturation
Gentle roll off and rich, smooth fall off in shadows
Skews green in shadow areas and when underexposed
Classic film character but less stylised than any other stock
LUT 2) ‘Eastman’ – Modelled on Kodak Eastman 5247
Shot on: Apocalypse Now, Bladerunner, Alien, ET
Vintage, dated Kodak look and feel.
Saturation strongest in mids and falls off in shadows and highlights.
Greens skew warm, blues slightly turquoise, gold/pink skin-tones.
Smoother contrast than modern stocks.
LUT3) ‘Eastman RM’ – Variation on Kodak Eastman 5247 (Introduced Jan 2022)
Classic Eastman Look but modernised (Orange & Teal)
Greener in cast than the more magenta original Eastman 5247
Modelled on the Re-Graded versions of classic films from 70s & 80s
