Archives: Presets

INDIA EARL X LEVI TIJERINA Growth Book

Grow and expand your business and build a brand rooted in longevity with Growth Book. This guide is solely focused on helping you take your photography or filmmaking business to the next level with 30+ activities to walk through (at your own pace) that will challenge you, inspire you, and push you to evolve creatively.

About This Product

Growth Book has THIRTY activities for you to walk through to help grow your business beyond your expectations. You can go through the material and challenges at your own pace, by trying to do one thing per day or even one per week. In addition to having 30 activities, some activities have what we call RX+, which essentially means, to go above and beyond the prescribed options.

There are options to take these activities deeper and further, meaning you can work through this book over and over again to continue finding inspiration or to keep you disciplined in doing day-to-day tasks that can be easy to neglect or forget. Growing a business is hard work—but with the right resources, it’s not as hard as we sometimes imagine it to be. We hope this gives you an opportunity to discover entirely new things about yourself, your business, and your goals.

How It Works

This book is intended to be completed on a regular rhythm, whether that means daily, weekly, or whatever schedule works best for you. Each day or week, based on how you choose to complete the book, there will be a new activity. This is designed in a “tapas-style” approach, which means that you’ll be doing one or two small things that help build and grow your business during each session. With that being said, we value your life outside of work just as much as life inside of work. Therefore, not all of the tasks are directly business-related. As you work, depending on the day, you’ll see two (or more) kinds of activities:

RX: This is the prescribed activity that we suggest for you.

RX+: This is one step further than the prescription. If you’re going through the book more than once, we suggest completing the RX+ versions. Or if you’ve already completed a task, we suggest you push yourself with this activity instead.

WHAT YOU GET

01. Digital download of Growth book, which includes 30 activities to help you grow your business.

02. Access to the Facebook Group, where you can have ongoing discussions with fellow filmmakers and photographers.

03. Exclusive live sessions in the Facebook group answering questions and showcasing new things we are learning or currently working on (Exclusive for those who purchase Growth).

04. Exclusive discounts from our Sponsors.

WHO IT’S FOR

01. You want to know what steps you need to take next to grow your business.

02. You aren’t sure how to connect with other vendors in your community.

03. You don’t know how to price yourself and you’re not making ends meet.

04. You need a kick in the pants to get those personal projects off the ground.

05. You want tools to help learn how to identify and address your content towards your ideal clients.

06. You are thinking about what happens in the future, whenever your season with photo or video ends.

07. You need guidance on how to generate great content in order to keep your audience engaged.

STRESS POINTS

If you ever get to an activity that seems like it is overwhelming or too intense/intimate/uncomfortable, then that is likely a sign of a stress point in your business. It doesn’t mean you are doing anything wrong, but it does mean that there may be some things you may need to address. In some cases they will be fears that need to be overcome, but in other instances, it might showcase a weakness in your team or that you may need to have partners in developing your business. These stress points are normal. That’s why this book exists in the first place.

Typically, when we encounter stress points, our first reaction is to ignore the problem. This time, when you encounter a stress point, we encourage you to work through it. Ask yourself more questions about why that particular area is a challenge for you. Take the time to wrestle with it.

Growing a business is hard work—but with the right resources, it’s not as hard as we sometimes imagine it to be. We hope this gives you an opportunity to discover entirely new things about yourself, your business, and your goals.

Not quite sure yet? Listen to Levi and Adonye Jaja talk about the book on the Blacklight Podcast.

INDIA EARL X PEYTON BYFORD The Creative’s Guide To Finances

For so many people, the worst part of being self-employed and a small business owner is the financial / accounting / taxes aspect. It can be the most stressful and anxiety-filled part of what we do, especially when tax season hits. Begin to function with ease, save thousands, and hardly bat an eye when it’s time to pay taxes by implementing the tips and information covered in this guide.

About This Product

After reading through this guide, you will have a better understanding of your finances and where your money is going / what you can afford! So many people mention how they feel like all their money is going to expenses and they can’t tell what’s left. We want to change that with this guide by helping you plan out your income and understanding where you should be investing and saving your money! After reading the guide, you’ll know how profitable your business really is and how much you can spend on doing the things you want to do in life. Every single bit of information in this guide is entirely approved by my amazing CPA, and now friend, Michael! Throughout the guide, you will see viewpoints from his as well going into more detail on certain topics!

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WHAT’S INCLUDED

— A 25 page in-depth PDF guide available for download. You can always refer back to it at any time and work through it at your own pace.

— 4 checklists to help you to easily implement what you learn covering :

— Business Management

— Personal Finances

— Expenses

— Saving Money

TOPICS COVERED

– Saving for Taxes

– ALL the tips for saving money on taxes!

– Saving for retirement as a self-employed business owner

– Sales Tax (and how it applies to you)

– Invoicing + Expenses

– Credit Cards

– Sub-contractors (second shooters, assistants)

– Company Legal Structure – Charging for travel

– Quickbooks & write-offs

WHO IT’S FOR

Any and ALL small business creatives (photographers, videographers, planners, graphic designers. florists, etc.)!

Regardless of your level of knowledge with taxes, the guide is helpful for anyone. The guide starts with basics and continues on too much more advanced + includes little tips for saving thousands that even some of the most financially educated business owners aren’t implementing.

INDIA EARL X ANNA CLAIRE Build Your Brand Workbook

Set your business apart and make a lasting impact with your ideal clients with the Build Your Brand Workbook. Beyond the creative and visual strategy to any brand, it is so vital to have clarity on exactly what you do and WHY you do it. This workbook is for any creative business owner (just starting out or with years of experience) that is looking to: lay a strong foundation for their business and branding, define their core values and mission statement, and learn to communicate all of it like a pro to clients.

About This Product

What’s one of the first things you did when you decided to start your business? If you’re anything like me — let me guess — did you get a logo designed? Order business cards? Create a website? (spoiler alert: I did all of those things. In that order.) While those things are important for representing your brand, they aren’t a substitute for the brass tacks question all business owners need to answer: why?

Why photography? Why own your own business? Why should someone book you and not someone else? The answer to these questions lies in two foundational things: your core values and mission statement. If you’re struggling to write your story, define your values, and/or communicate your “why” to potential clients, this workbook is for you.

WHAT’S INCLUDED

1. Digital downloadable PDF of the Build Your Brand Workbook

2. 29 Pages of Tips, Tools, Prompts and context on how to write your core values and mission statement – even if you have no idea of how to start.

3. 5 Tips for Writing Your Core Values

4. Breakdown of What A Mission Statement Is and How to Write Yours

5. Bonus: Core Values + Mission Statement printable display templates

WHO IT’S FOR

This workbook is for any creative business owner that is looking to lay a strong foundation for their business, whether they are just starting out or have been in business for a while.

India Earl – The Guide to Backups

A fool-proof guide on backups and organizational techniques to get the backend of your business on lock, simplified, and reliable. Backing up work is the most vital, and important step of a photographer’s workflow. Let go of the worry of ever losing your photos by learning and implementing my best tips on the backup process.

About This Product

In the guide I’ll walk you through my import + export process and settings, how I organize my files on the backend, how you can create a solid workflow, and ultimately how I backup my images to 6 different sources in under 20 minutes so I don’t have to worry about ever losing irreplaceable photos.

WHAT’S INCLUDED

This guide covers all of the products I use in-depth along with tips & tricks to streamline and strengthen any current backup workflow you may already have in place.

It’s so incredibly important to have a solid system in place before you regret not having it. It’s always better to be safe than sorry, and reliability is always worth the investment.

WHO IT’S FOR

For photographers and videographers, whether they have a system in place or not! I felt like I had a strong system in place for years with a total of 3 backups until all three sources crashed. This is beneficial to anyone looking to strengthen their backup system!

10% OF YOUR PURCHASE

10% OF YOUR PURCHASE WILL BE DONATED TO THE CHILDREN’S HOME PROJECT.

If you’d like to learn more, check their amazing movement out here and how you can become a sponsor for a kiddo for $30 per month! You can also donate here.

TCHP is about love, hope, consistency, advocacy and ‘no matter whatness’.

They, from The children’s Home Project, work with Honduran youth living in a children’s home as well as kids living in extreme poverty with their families. They have been overlooked, judged and beat down by society. They help them to see who they truly are. They walk with them as they shake off the chains

of generational poverty, as they face their past traumas and feel like they’ll be overcome, as they learn, little by little, that there is an immense strength lying within. Practically speaking, they focus on education, mental health and positive mentoring relationships

India Earl – Questionnaires & Checklists

Take the guesswork out of client communication and your workflow. These checklists and questionnaires are designed to save your ass while giving your clients a personalized, unique experience so you can focus on creating something meaningful together. This set is sold as a bundle because they go hand in hand, working together so you can streamline and strengthen your workflow in more than one area! 

About This Product

These to-do lists are laid out with my personal prep & workflow — ranging from 2 months out to the day-of for shoots and weddings. This guide covers when to send your guides and questionnaires, make calls, aspects of planning each shoot, finalizing details with clients, and more — never second guess or forget a step of your workflow again!

The questionnaires included are the exact ones that I use for all of my shoots and weddings to get my client & I on the same page so we have clear expectations of one another — from a logistical and emotional level. These questionnaires help me better serve the client and ensure their entire experience with me is awesome. Gathering these answers from your clients will give vital direction on how to best capture their personalities and love story and allow you to provide a more personalized, meaningful experience.

WHAT’S INCLUDED

— You’ll receive two downloadable PDF files alongside a Word/Pages doc with my questionnaires you can directly customize, copy, and paste into your workflow. 

— This is sold as a bundle because they go hand in hand, working together so you can streamline and strengthen your workflow in more than one area! These will not be sold separately.

WHO IT’S FOR

These resources are meant for photographers or videographers specializing or focusing on couples and weddings of any experience level!

PURCHASE NOTE

Be sure to purchase this product on a desktop to avoid any download or technical issues. If you run into any issues, email me proof of your purchase receipt and your issue to [email protected].

No refunds. All sales are final.

10% OF YOUR PURCHASE

10% OF YOUR PURCHASE WILL BE DONATED TO THE CHILDREN’S HOME PROJECT.

If you’d like to learn more, check their amazing movement out here and how you can become a sponsor for a kiddo for $30 per month! You can also donate here.

TCHP is about love, hope, consistency, advocacy and ‘no matter whatness’.

They, from The children’s Home Project, work with Honduran youth living in a children’s home as well as kids living in extreme poverty with their families. They have been overlooked, judged and beat down by society. They help them to see who they truly are. They walk with them as they shake off the chains of generational poverty, as they face their past traumas and feel like they’ll be overcome, as they learn, little by little, that there is an immense strength lying within. Practically speaking, they focus on education, mental health and positive mentoring relationships

India Earl – Guide to Presenting Pricing

This guide will teach you how to effectively sell and present your pricing in an effective manner to help your potential clients understand your value using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.

About This Product

For a long time, I really struggled with booking the clients I really wanted. I would get lots of inquiries, but it didn’t seem like any of them valued me or what I was offering the way I hoped. Not to mention I would get ghosted time and time again after sending back my pricing. I realized that I wasn’t effectively selling and presenting myself, what I offer, my pricing, or gaining the client’s trust with my simple little messy pricing guide.

This guide is packed with tips, tricks, and information that has helped me book the clients I want and save time doing backend work so I can focus on what I love about photography. It’s taken me years and years of mistakes and missed opportunities to learn all of this. I know I would have been able to confidently start making the money I wanted to make a lot sooner. Not only has this process helped my business grow and my bookings increase, but several others as well!

WHAT’S INCLUDED

— a downloadable PDF guide file packed with information

— a broken-down, step by step template flow to follow

— tools, ideas, and strategies to implement to increase bookings and profits

— visuals from my own pricing guide so you can have an example of the strategies put to action

TABLE OF CONTENTS

01. Psychology That Goes Into Creating A Strong Pricing Guide

02. Why You Should Take Design Seriously

03. Building Client Confidence And Trust

04. Effective Pricing PDF Layout

05. Booking Higher Priced Packages

06. Selling Albums + Add Ons

07. Presenting Yourself As To Not Turn The Client Off

08. How To Save Yourself Dozens Of Hours Emailing During The Booking Process

WHO IT’S FOR

— Although the language in the guide is catered towards wedding photographers, it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)

— I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with increasing their inquiry to booking rates and gaining trust from clients who value your work for the right reasons

INDIA EARL EDUCATIONThe Initial Email Guide

This guide covers how to effectively email and communicate in an organized and clear way with your clients. I created this guide to help you understand how pivotal early communication is with a client, and how you can leverage it for total success to increase bookings with your ideal clients and create a meaningful experience from the get-go.

About This Product

One of the most powerful business tools you’re totally ignoring — emails. This guide will cover how to: effectively email during those first few exchanges between you and potential clients (so you can increase your booking rates), prevent yourself from getting ghosted, identify whether or not the inquiry is an ideal client or not, and how to open up a dialogue between you and your clients to create more meaningful relationships before you ever even meet.

I created this guide to help you understand how defining your responses are to those initial emails between you and your potential clients, and how to stand out & get hired.

TABLE OF CONTENTS

01. How To Approach Emails In A Professional And Personable Way

02. How To Not Screw Up Your Contact Form

03. The Right And Wrong Way Of Going About Emails And The Effects They Have

04. Strategies To Up Your Chances Of Getting Booked

05. How To Never Get Ghosted On Emails Again

06. How To Identify If They’re Your Ideal Client Or Not Right Off The Bat

07. How To Turn Away Inquires You Don’t Vibe With

08. How To Deal With Parents/Siblings/Planners Emailing You For The Client

09. How To Respond

WHO IT’S FOR

— Although the language in the guide is catered towards wedding photographers, it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)

— I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with getting ghosted, booking clients you don’t vibe with, and not knowing what kind of language to use when emailing.

10% OF YOUR PURCHASE

10% of your purchase will be donated to the amazing organization Operation Underground Railroad, a team of former CIA, Navy SEALs, and Special Ops operatives who save children from sex trafficking all over the world. In the past 4 years of their existence, they’ve rescued over 1,000 victims and

assisted in the arrests of more than 443 traffickers around the world. If you’d like to learn more, check them out here or listen to their podcast Slave Stealer (one of my favorites to listen to!),  educating on such a scary subject as child sex trafficking.

DAWN CHARLES EDUCATION The Wedding Handbook Template

A 19 page Canva or InDesign template helping you to serve your clients by preparing them for their wedding day, with tips and advice on achieving the best photos and experience.

This template includes a beautiful, easy-to-customize template, as well as content prompts, a short lesson from Dawn on the importance of educating your clients for their upcoming wedding, and a design tutorial by Morgan.

*This template is best suited for digital use.

PAGES:

• 5 COVER OPTIONS
• WELCOME PAGE
• BEFORE THE WEDDING PREPARATION CHECKLIST
• GETTING READY INFO & CHECKLIST
• EVERYTHING THEY NEED TO KNOW ABOUT FIRST LOOKS
• WHAT HAPPENS IF THEY CHOOSE TO NOT HAVE A FIRST LOOK
• WEDDING PARTY PORTRAITS PAGE
• FAMILY PORTRAITS PAGE
• CEREMONY INFO & CHECKLIST
• COUPLES PORTRAITS PAGE
• RECEPTION INFO
• AFTER THE WEDDING

Also Includes:

• AN INSTRUCTIONAL PDF
• A LESSON & TUTORIAL FROM DAWN & MORGAN
• 5 FREE CANVA STYLE KITS

Because this is a digital product, all sales are final.

Daniel Ernst Lightroom Presets adn Video Guide.

Speed up your creative workflow with Lightroom Presets!

This pack includes a collection of 4 presets, which I use for my daily work but also for my client assignments. I developed them over the past 4 years working as a travel and adventure lifestyle photographer, always tweaking them while editing ten thousands of images, trying to make the presets and my workflow better and more efficient.

The 4 presets will add a clean, unique look to your images, which you can easily adopt the look of your photos. To make this even easier, I’ve included a bunch of adjustments to every preset that allow you to change the blacks, the fade or the saturation quick and easy with one click.

With this pack comes a video in which I explain the use of the presets and what you should pay attention to – incl. exemplary edits of my images. 

1) Dan 01 – General

My general and favorite preset which I apply to a large amount of my images. #01 creates a gentle faded look with a strong contrast and a balanced cold / warm toning. It works best on images taken during sunrise, sunset, in a foggy scene or during blue hour. But it basically works as an allrounder preset – with just a few adjustments it can be applied on portraits as well.

2) Dan02 – HC (High Contrast)

My second most used preset – it works on those kind of images where #01 creates a look that is too faded and desaturated. #02 creates rich contrast and vibrant colors, with well balanced warm and cold tones. This preset also works fine on midday shots and portraits if you lower the contrast with the adjustments coming in this pack.

3) Dan 03 – Forest

Editing a photo with mainly greens always had me struggling, but over the years this preset came together. As the name suggests, it works best on images with a lot of green parts in it, but I also apply it to landscape shots and portraits.

Dan 04 – Portrait

#04 is not just a portrait preset, you can use the filter on landscape shots as well to create a faded look without hard contrasts; however I mainly created this filter to get a soft look for portraits with natural skin tones.

The preset pack is compatible with Adobe Lightroom CC, Classic CC and Lightroom Mobile. As the presets are saved as XMP-files it also works in Adobe Photoshop with Adobe Camera Raw (ACR) in version 10.3 or newer. Easiest way to install the mobile presets is to sync your Lightroom with the mobile version, otherwise you can install them with the available .dng files.

ANNI GRAHAM – LUMINE Presets From Meridian Presets. The Lumine Presets are a collection of light and shadows that take your images to the next level. Inspired by those beautiful shadows you see on your living room wall from the trees outside that you wish existed at every shoot. The light brings creativity and focus to your subjects, and the shadows bring depth and emotion. They can be used indoors or outdoors, in combination with each other, and easily manipulated from shape to size to intensity with the LLF Lightroom plug-in feature. These presets transform any image into something unique and captivating.

WHAT’S INCLUDED?

Our LLFx presets are something completely new, unlike anything you have ever used before. This set contains a total of 15 light & shadow effect brush presets, and an additional plugin for Lightroom only.

WHAT SOFTWARE DO I NEED TO USE THESE?

Lumine Presets work with Lightroom Classic 7.5 or higher, Camera RAW 10.5 or higher. Please make sure to check your version number before purchasing.

HOW DO I INSTALL THE PRESETS?

You can simply use our installer software if you create an account on Meridian while checking out. If you check out as a guest, simply use our installation guide that will be included in your download.

I’VE NOTICED PERFORMANCE ISSUES WHILE WORKING WITH THE EFFECTS. WHAT NOW?

Depending on your current system, the performance might vary for most of you. If you notice any performance issues, make sure to activate smart previews. If that does not help at all, you can use the Lumine on edited .jpg images, which will result in a smoother experience. You can also try to deactivate lens corrections.

DO I GET A REFUND IF I DON’T LIKE THEM?

We and our creatives put a lot of effort into creating our presets to give great value and satisfy the photography community. Unfortunately, we cannot give you a refund. This product is a digital and downloadable item, so all sales are final, and you can issue no refund. Please read our Terms & Conditions carefully before purchasing our products. You will be required to checkmark our Terms & Conditions to be able to purchase this product.